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Professional ProfileSue Lacy
Director, Foldforming Hub Creative Strategist, Freelance |
Sue Lacy is a Creative Strategist and independent consultant specializing in communications, marketing, website design, community building and online event administration, with special expertise in the optimizing the customer experience. |
Recent Career Highlights
- Designed websites for small business clients
- Directed the annual Lewton-Brain Foldform Competition for metal artists since 2013
- Launched the Foldforming Hub as home to the competition and learning resources for metal artists in 2016
- Wrote "The Evolution of Foldforming" for Nov 2015 Art Jewelry magazine, on newsstands across the U.S.
- Co-authored art book "Foldforming at 30" with Rhoda Weber Mack in 2014
- Served as Communications Director of New York’s Center for Metal Arts 2013-2015
- Founded Foldforming Central in 2011, an engaged FB community of metal artists in 25+ countries
- Maintain YouTube channel to support the arts; over 100K views
Work History
Creative Strategist, Independent Consultant, Columbus, OH U.S. (2010- Present)
Sue began taking on freelance work in 2010. She partnered on projects with New York's Center for Metal Arts and Artist Goldsmith Charles Lewton-Brain of Canada's Alberta College of Art + Design, including the Lewton-Brain Foldform Competition for metal artists. When Sue's term at the school ended in Dec 2015, she kept her position as Competition Director and launched the Foldforming Hub at www.foldforming.org. Sue continues to support the arts and small business clients today.
Communications Director, Center for Metal Arts (CMA), Hudson Valley, NY., U.S. ( 2013-2015)
Sue worked with CMA in a freelance role for over a year before accepting the Communications Director role. She was hired to help facilitate a planned business transition. She launched a new website, wrote stories and press releases, implemented MailChimp for newsletters, managed the annual Lewton-Brain Foldform Competition, developed new social media venues, introduced collaborative project management solution and more.
Manager, OCLC Customer Support, Dublin, OH, U.S. (2000-2010)
OCLC provides applications and technology solutions to libraries across the globe. Sue managed OCLC's customer support teams in Dublin, OH, Boulder, CO, and Mountainview, CA, U.S., working closely with executive level management and key business partners to maintain exceptional support for members. This strong strong background in Customer Relationship Management (CRM) lends invaluable insight for creating an optimal user experience and effective communications.
Sue began taking on freelance work in 2010. She partnered on projects with New York's Center for Metal Arts and Artist Goldsmith Charles Lewton-Brain of Canada's Alberta College of Art + Design, including the Lewton-Brain Foldform Competition for metal artists. When Sue's term at the school ended in Dec 2015, she kept her position as Competition Director and launched the Foldforming Hub at www.foldforming.org. Sue continues to support the arts and small business clients today.
Communications Director, Center for Metal Arts (CMA), Hudson Valley, NY., U.S. ( 2013-2015)
Sue worked with CMA in a freelance role for over a year before accepting the Communications Director role. She was hired to help facilitate a planned business transition. She launched a new website, wrote stories and press releases, implemented MailChimp for newsletters, managed the annual Lewton-Brain Foldform Competition, developed new social media venues, introduced collaborative project management solution and more.
Manager, OCLC Customer Support, Dublin, OH, U.S. (2000-2010)
OCLC provides applications and technology solutions to libraries across the globe. Sue managed OCLC's customer support teams in Dublin, OH, Boulder, CO, and Mountainview, CA, U.S., working closely with executive level management and key business partners to maintain exceptional support for members. This strong strong background in Customer Relationship Management (CRM) lends invaluable insight for creating an optimal user experience and effective communications.
The intersection of work and play
Sue handles projects in communications, marketing, website design, community building and online event administration. Due to an earlier role managing support teams, a special expertise is optimizing the customer experience.
As a creative analytic, Sue brings an artist's perspective to small business projects. There is art in a beautiful image, compelling video, well-crafted sentence or clean page layout; the blurred lines between work and play make every project enjoyable.
In addition to serving small business clients, many of Sue's projects today support the metal arts community. This is a world she initially joined as a hobbyist creating jewelry and small sculpture with traditional metalsmithing tools like torch, saws, hammers and anvil. Through the natural progression of overlapping interests, Sue began taking on work to support fellow metal artists. The blog and metal arts gallery pages on this site illustrate those ties, and the lovely intersection of work and play.
As a creative analytic, Sue brings an artist's perspective to small business projects. There is art in a beautiful image, compelling video, well-crafted sentence or clean page layout; the blurred lines between work and play make every project enjoyable.
In addition to serving small business clients, many of Sue's projects today support the metal arts community. This is a world she initially joined as a hobbyist creating jewelry and small sculpture with traditional metalsmithing tools like torch, saws, hammers and anvil. Through the natural progression of overlapping interests, Sue began taking on work to support fellow metal artists. The blog and metal arts gallery pages on this site illustrate those ties, and the lovely intersection of work and play.
